How to Hire a UGC Creator
What to look for in a creator, what to send them, how pricing and revisions usually work, and the questions worth asking before you commit.
Working With Creators5 min read
For Brands
Create Better UGC for Your Brand
Practical guides, ideas, and resources for Amazon sellers and e-commerce brands looking to create more authentic product content.
Start here
The three guides most brands need first.
UGC for Amazon Sellers: Where Creator Videos Can Be Used
The specific placements Amazon sellers can put creator video into — listings, Posts, Brand Store, Sponsored Brands — plus what changes when a video has to work inside a marketplace.
Amazon & E-Commerce5 min read
15 UGC Video Ideas for Product Brands
Concrete video formats you can request or produce, what each one is good for, and the kind of product it suits — with notes on where each tends to run best.
Creative Strategy4 min read
All resources
Working With Creators5 min read
How to Hire a UGC Creator
What to look for in a creator, what to send them, how pricing and revisions usually work, and the questions worth asking before you commit.
Amazon & E-Commerce5 min read
UGC for Amazon Sellers: Where Creator Videos Can Be Used
The specific placements Amazon sellers can put creator video into — listings, Posts, Brand Store, Sponsored Brands — plus what changes when a video has to work inside a marketplace.
Creative Strategy4 min read
15 UGC Video Ideas for Product Brands
Concrete video formats you can request or produce, what each one is good for, and the kind of product it suits — with notes on where each tends to run best.
Getting Started5 min read
What Is UGC and How Can Brands Use It?
A plain-English explanation of user-generated content, how it differs from influencer marketing, and the practical ways product brands put it to work.
Creative Strategy3 min read
What Should a Brand Include in a UGC Creative Brief?
The sections a useful brief actually needs, what to specify precisely, and what to leave to the creator — plus the omissions that cause most reshoots.
Working With Creators5 min read
UGC Usage Rights Explained for Small Brands
What you are actually buying when you licence creator content — placements, duration, exclusivity and whitelisting — and how to write it down without a legal department.
Thinking about creator video for your product?
Amber films honest product reviews at home, with products she has genuinely used — bought or sent by the brand, and disclosed either way. If that is the kind of content you are after, tell her what you make.